Guesthouse "Rai"
A house for 16 in the Elena Balkan. Cream, forest green and a serif: the site looks like the place. Enquiries arrive with dates, guest count and phone, straight to the owner.
Open the siteWebsites and business automation for small business
A new system for the old work.
We build websites for guesthouses and service businesses and automate the work someone does by hand. Pick where to start.
I run a guesthouse or hotelA website with free dates and direct enquiries, no commission. A free demo of your property first.Guesthouse websites →
I run a salon, clinic or service businessA website with enquiries and appointment booking, plus bookings and reminders if you want them (page in Bulgarian).Service-business websites →
I want to automate the workEnquiries, quotes, orders, reports: we connect the programs you already use (page in Bulgarian).Automations →
Free 20-minute audit
No commitment. The plan stays yours even if we don't work together.
Before and after
Five inputs. One person in the middle.
Email, Viber, the website form, a PDF price list and a calendar. Everything that arrives, someone reads and retypes by hand, several times a day.
Five inputs. One system in the middle.
The same five inputs, connected. The enquiry gets its reply, the order lands in stock, the quote goes out with current prices. You only get the summary. Whatever it isn't sure about, it stops and asks you.
What we do: websites, automations and ready-made systems
Every business is different on the inside: different tools, different exceptions, a different way of working. So we don't sell a ready-made box, we build around your process.
Websites
Guesthouse websiteA free-dates calendar, enquiries with dates and guest count, a Google profile. We build a demo of your property first.The service package is part of the offer: 718 € in the first year. Hotels and complexes: from 400 € and from 600 €from 250 € + 39 €/mo.Service-business websiteSalons, clinics, repair and installation, small workshops: enquiries or appointment booking and a gallery of finished work.Support is optional: 50 €/mo. First year: from 950 €. Page in Bulgarian.from 350 €Automations
Custom automationsWe connect the programs you already use and let automation do the repetitive work.For example: enquiry from the site → calendar check → quote by email → reminder after 3 days → logged in the system. Exact price after the free audit. Page in Bulgarian.from 300 €Order intake by emailOrders written freely by every customer are read and entered into the inventory system in under 10 seconds.For example: order email → item check → entry in the inventory system → confirmation to the customer. Page in Bulgarian.after auditn8n implementationAutomation on your own server, with no per-task fees and your own credentials.Page in Bulgarian.after auditReady-made systems for small business
Bookings, reminders and reviewsOnline booking, a Viber or SMS reminder 24 and 2 hours before, a Google review request and an invite to the next appointment.Paid quarterly (75 €). First year: 750 €. Page in Bulgarian.from 450 € + 25 €/mo.No lost enquiriesViber, Facebook, email, forms and missed calls in one place, an instant reply and a Telegram alert.Paid quarterly (60 €). First year: 640 €from 400 € + 20 €/mo.AI call answeringWhen you are on a job and can't pick up, an AI assistant answers in Bulgarian and sends you a card with the call.Paid quarterly (147 €). First year: 1488 €. Minutes and SMS at cost. Page in Bulgarian.from 900 € + 49 €/mo.Three clients. Three different sites. No templates.
Each one is designed for that particular business, from the colours to the layout. That is why they look nothing alike, and that is the point.
EFE 04
A construction firm with a heavy, honest look: white, solid red and a geometric grotesk. The site went live on efe04.bg and brought a referral for the next project.
Open the site
Emili's Beauty
A salon that looks expensive: near-black, gold and a high-contrast serif. Services and the appointment enquiry are one tap away on the phone, which is where the clients come from.
Open the siteTwo businesses never get the same site with the photos swapped.
Under NDA · two systems that run
2 months2 days
A payment blocked between a Bulgarian provider and Shopify, live in two days.
3 systems1 flow
The whole hiring process, with no manual copying between tools.
Here's what changes on Monday morning.
Not abstract "process optimisation." These are the tasks every service business does by hand, and what they look like once automated.
The task
Until now: by hand
After: on its own
Enquiry at 10pm
✕Sits until morning. The customer has already asked two others.reply after 10–14 hours
✓A reply with availability and price goes out instantly, you see a summary.reply in under 1 minute
New order by email
✕Someone retypes it into the inventory system. Sometimes with the wrong quantity.6–10 min per order
✓Read, recognised and entered into the system. Anything unclear gets flagged for a check.under 10 seconds
Quote for a customer
✕Open the old file, swap the prices, check whether they're still current.30–45 min
✓Fill in three fields, the document comes out ready to sign with current prices.2–3 min
Friday report
✕Data gets pulled from three places and stitched together in Excel.half a working day
✓Lands in your inbox Friday morning, already assembled.0 min
Unpaid invoice
✕You remember it exists when you need the money.whenever you remember
✓The reminder goes out on day 7 by itself, the second on day 14. You just approve.no input from you
The same question from customers
✕Answered by hand, twenty times a week, in the same words.3–6 hrs a week
✓Handled automatically. Anything out of the ordinary reaches you.only the unusual cases remain
One price, quoted upfront. And the system stays yours.
The two questions everyone asks by the second minute of the call. Here are the answers, not after three emails.
Day 0
The call
20 minutes. We walk through your week and find where the hours go and what breaks most often.
Day 1–2
The plan
What will be built, in how many days, and at what price. Written plainly, so you can read it and say no.
Day 3–7
Build and test
We build alongside your running business and run real cases through the system until it comes out clean. You keep working, uninterrupted.
Onward
Running and growing
It goes live without interrupting the business. We stay for support and for whatever comes next as the business grows.
How the price is set
- The audit is free. 20 minutes, no commitment. You leave with a plan even if we don't work together.
- Then, one fixed price for the specific job. No hourly rates and no invoices that grow along the way.
- You know the scope upfront: exactly what will work, in how many days, and at what price, before anything starts.
- We only propose building something when it pays for itself. If the time saved doesn't cover the price, we'll tell you so on the call.
- Monthly support for custom automations is separate and optional. It covers changes and monitoring that everything still works, not a fee to access your own system. For the ready-made systems the monthly fee is part of the offer.
What stays yours
- Everything is built in your own accounts, with your access and under your name.
- If we stop working together, the system keeps running. It doesn't stop, doesn't lock, and doesn't expire.
- You get a description of how it was built, so someone else can take it over if it's ever needed.
- The data is yours. We never move it anywhere you can't get it back from.
- No contract with a binding term. We stay because it makes sense, not because something is holding you.
Questions we get asked.
Something unclear? Write to team@optinovus.net, we reply the same day.
What's the difference between ChatGPT and what you do?
ChatGPT answers a question. We build automation that finishes a task. It reads the inbox, checks the calendar, updates the system and sends the reply, without you opening five programs and without telling it what to do every single time.
How long does it take?
A simple connection between two tools is ready in about two days. Most systems have a first working version within a week. Bigger ones ship in pieces: you get working parts continuously, not one big reveal at the end.
How much does it cost?
Every task is priced after the free audit and quoted as one fixed price. No hourly rates and no extra invoices along the way. We only propose building something when it pays for itself; if the time saved doesn't cover the price, we'll tell you so on the call.
If we stop working together, do I lose the system?
No. Everything is built in accounts under your name, with your own access. If we part ways, the system keeps running and you get a description of how it was built, so someone else can take it over. No lock-in and no binding term.
Is my business too small for this?
It's not a question of size, it's a question of repetition. If the same task gets done several times a week the same way, it's worth it. If every case is different and needs judgement, it probably isn't, and we'll tell you that honestly.
What if automation isn't the answer?
Then we tell you so on the call. The audit shows where the hours are actually going; if the honest answer is a change in how you work rather than software, that's what you'll hear. The plan stays yours either way.
How much does a website cost, and how much does an automation cost?
A guesthouse website is 250 € plus a 39 €/month service package (718 € in the first year). A service-business website is from 350 €, with optional support at 50 €/month. Custom automations start at 300 €, with a fixed price after the free audit. The ready-made systems are from 400 € + 20 €/month, from 450 € + 25 €/month and from 900 € + 49 €/month; the monthly fees are paid quarterly.
Do you only work in Sofia?
Sofia is our base, but we work across Bulgaria and remotely. The call, the demo and the support all happen online.
Stop doing it by hand.
A 20-minute call. You leave with a map of where your hours go and what is worth automating first, whether we work together or not.
Book a free audit
or call +359 88 999 1713