Websites for guesthouses, family hotels, complexes and service businesses
Your customers reach you directly.
Not a business card with photos, but a site that shows your free dates or your free appointment slots, takes enquiries and brings you work you pay no commission on. We build a demo of your property first, and only then talk about money.
The demo is free. You pay only if you decide to put it live.
Or straight through to +359 88 999 1713 · Viber
Shows what's free
The guest sees when it's free, instead of writing to you and waiting for a reply.
Takes enquiries
The form reaches you immediately, with dates, number of people and a phone number.
Shows up in Google
We set up your Google profile and Google Maps and prepare the site to be found by name and by area.
Works on a phone
Most people look for you on their phone, so the site is designed for the small screen first.
01 / Why
A site isn't about looking good. It's about bookings.
Most small places in Bulgaria rely on a platform and a Facebook page. Both work, and both take something from you. Here is what your own site changes.
The commission stops
The standard commission on Booking.com starts at 15% and grows with the programme you're on. On 10,000 € of bookings through the platform that is at least 1,500 €, every year. A guest who books directly with you carries no such commission, and the site pays for itself out of a handful of those bookings.
And one more thing few owners know: since 2 December 2024 Booking.com is no longer allowed to forbid a lower price on your own site. Price-parity clauses fell away across the whole European Union, and the platform cannot demote you in the rankings or raise your commission because you are cheaper on your own site. Your own site is the only channel where the price is yours.
We're not telling you to drop the platforms. We're saying every booking you take back from them is a clean difference.
What's free is visible
The most common question you get is "is it free from Friday to Sunday". Every time you answer by hand, and some of those people don't wait for the reply. The calendar on the site answers for you, at any hour. You mark it once and everyone can see it.
The enquiry reaches you
Facebook messages get lost in the requests folder, and calls catch you in the middle of breakfast. The form on the site collects dates, number of people and a phone number in one place and comes to you immediately. You answer when it suits you, but nothing disappears.
The place is yours
A Facebook page and a platform profile are not your property. The rules, the rankings and the fees change without asking you. The domain and the site stay yours, and people who once came directly come back directly.
02 / Who it's for
Two things we do most often, and both live on enquiries.
The principle is the same everywhere: the site exists to bring in work, not to look busy. What differs is exactly what the form takes and what the visitor needs to see before getting in touch.
Accommodation
Guesthouses, family hotels and complexes
The free dates are the most important thing on the page. Everything else leads to the enquiry form, and on larger properties to a real booking with a deposit.
- Calendar of free dates
- Enquiry with dates, guest count and phone
- Pages by room type for hotels
- Google profile and Google Maps
- A second language for hotels and complexes
The prices are exact and are a little further down the page.
Service businesses
Beauty and health, repairs and installation, small manufacturers
Here what matters is trust and an easy way through: what you do, what finished work looks like, and how quickly someone can reach you. Appointment booking instead of a calendar of free dates.
- Enquiry or appointment booking
- Price list or a gallery of completed work
- Google reviews shown on the site
- Google profile and Google Maps
- The option for the automation on top to take over the replying
We work to the same three tiers by size. The exact price is agreed after a short call, because it depends on the number of services and pages.
03 / Pricing
The prices are here, not after an enquiry.
Every site is designed for the particular property, not assembled from a template. So the price depends on what you offer: a whole house, rooms let separately, or a complex with several services.
Guesthouse
up to 4 units · let as a whole
one-off, for the build
- Calendar of free dates
- Enquiry form with dates and guest count
- A design made for your property
- Gallery and a selection of the photos
- Text written for the property
- Google profile, Google Maps and SEO setup
- Works on phone, tablet and computer
Family hotel
5 to 20 rooms · let separately
one-off, by number of rooms
- A separate page for every room type
- Enquiry with room type, dates and guest count
- Sections for a restaurant, pool or spa, if you have them
- A second language, English or another of your choice
- Google profile, Google Maps and SEO setup
- The option of real online bookings
Complex or resort
several services under one roof
one-off, by scope
- A separate section for every service: accommodation, spa, restaurant, events
- A separate form for each service, so the enquiries don't get mixed up
- A weddings and events page with a downloadable quote
- A second language, English or another of your choice
- Google profile, Google Maps and SEO setup
- The option of real online bookings
The exact price is agreed at the demo, based on how many services go into the site.
A demo for my complexAdd-on · for hotels and complexes
Real online bookings, with payment and confirmation
The enquiry form brings you a conversation. This add-on brings a finished booking: the guest picks dates and a room, pays a deposit by card and gets a confirmation immediately, without you touching anything.
We connect the site two-way with Booking.com, so booked dates disappear everywhere at once and double bookings don't happen. Every such connection is built separately for your property, around your rooms, prices and channels. That is why it is an add-on and not a tick in a list.
The booking system itself is external and has its own monthly subscription, the size of which depends on the number of rooms and on the channels. We tell you exactly once we've seen your property. You pay it directly to the provider, it does not go through us and we put no mark-up on it.
+350 €
one-off, on top of the buildGuesthouses get a calendar of free dates. For a hotel with 12 rooms such a calendar makes no sense, because the property is never either entirely free or entirely full. There the enquiry form does the work, and for real-time booking there is the add-on above.
04 / Service package
This is not a hosting fee.
Hosting is the smallest part of it. The package means someone looks after your site all year, instead of you hunting for who to ask when a price needs changing in May. You write what should change and it changes.
Unlimited changes
Prices, photos, free dates, new offers, new text. You write to us and we do it. No counting hours and no separate invoice for every small change.
Hosting, domain and certificate
The site sits on fast hosting, the domain is renewed on time and the security certificate updates itself. You don't get bills from three different places.
Seasonal updates
Before every season we go through the site: prices for the period, new photos, things you no longer offer. The site doesn't go stale between two seasons.
Google profile and maps
We keep your Google profile and Google Maps listing current: opening hours, photos, phone, replies to reviews. That is the first thing a person sees, before they even open the site.
Monthly report
One email at the start of every month: how many new reviews you have and at what rating, how many people found you in Google, how many enquiries the site took and what we did on it. No login and no dashboard.
Reviews after every stay
Two days after the guest leaves, a ready message with the review link arrives for you. One tap and it goes from your own phone, from you, not from a robot. Google reviews only grow if someone asks for them.
Monitoring and backups
We watch whether the site is up and keep regular backups. If something goes down, we find out, not you from a customer's call.
Direct contact
You write directly to the person who built your site. No support tickets and no queue.
05 / How we work
You see your site, before you pay.
Most firms ask you for a budget before you've seen anything. We do the opposite.
Step 1
A short call
15 minutes. You tell us about the property, what you offer and where your customers come from now. That's it.
Step 2
A demo, free
We build a demo of your property, with your name and your photos, and send you a link. You open it on your phone and see how it would look, before paying anything at all.
Step 3
We put it live
If you like it, we sort out the text and photos together, register the domain in your name and the site goes live.
After that
We stay behind it
The service package takes care of everything else. You deal with customers, not with the site.
06 / Questions
Honest questions.
Is there something that isn't here? Call +359 88 999 1713 or write to team@optinovus.net. We reply the same day.
Do I pay anything to see how it will look?
No. We build a demo of your property, with your photos and your name, and send it to you as a link. You open it, look through it, show it to whoever you like. You pay only if you decide to put it live.
How long until the site is ready?
The demo is ready in a few days. Once you approve it, the site goes live within about a week. If you want a domain ending in .bg, registration takes up to a week longer and that part is not up to us.
I have a Facebook page. Isn't that enough?
Facebook shows your latest post, not your free dates and your prices. Someone looking for somewhere to stay in August opens Google, not Facebook. On top of that the page isn't your property, it's the platform's. We're not telling you to drop it, only that it shouldn't be the only place people find you.
I only work in season. Can I pay only then?
The service package is paid quarterly and covers the whole year. That is deliberate, because the site works hardest out of season: people plan the summer in February and March, and the winter in September. If the site sleeps through those months, your season starts empty.
If I stop the service package, do I lose the site?
The domain is registered in your name and your company's name and stays yours in every case. If you decide to stop, we transfer it to you or to whoever you name. We don't hold your address hostage.
Do you use a ready-made template?
No. Every site is designed for the particular property: the colours come from the place itself, the layout depends on what you offer, and the text is written for you. Two guesthouses never get the same site with the photos swapped. That is exactly what you will see in the demo.
Do I have to maintain the calendar myself?
You mark the booked dates in a calendar you already use, and the site shows them by itself. There's no separate system to learn and no password to remember. If you take the add-on for real online bookings, the dates close automatically with every booking.
Do you also build sites for businesses outside accommodation?
Yes. Beauty and health, repairs and installation, small manufacturers, accounting and consulting. The principle is the same: the site exists to bring enquiries and booked appointments. The price is agreed after a short call, because it depends on how many services and how many pages go into the site.
07 / Request
Tell us about your property and we'll build the demo.
It takes a minute to fill in. We get back to you the same day to settle the details, and then we build the demo. Up to that point you pay nothing.
✓
We've got your request.
We get back to you the same day on the number you gave. After that we build the demo and send you a link.